December 19, 2005

Ansell Healthcare Marks Centennial With Record Number Of New Product Launches And New Marketing Material

RED BANK, NJ -- For Ansell Healthcare Products LLC, a global leader in healthcare barrier protective products, 2005 was a milestone year in more ways than one. In addition to celebrating their 100th year of providing barrier protection, Ansell's Professional Division had a record-breaking year for new product launches.

In 2005, the Professional Division introduced a total of five new or enhanced glove choices for the healthcare professional:

• Derma Prene® PI - a latex-free, powder-free polyisoprene surgical glove with a smooth finish for worry-free instrument and suture handling. The most comfortable latex-free glove on the market today!
• Micro-Touch® ErgoGrip™ - a hand-specific (left/right), latex, powder-free examination glove with polymer coating for ease of donning.
• Micro-Touch® Smooth Nitrile - a smooth, latex-free, powder-free nitrile examination glove that provides excellent chemical and puncture resistance and is FDA approved for handling chemotherapy drugs.
• Micro-Touch® Nitrile E.P.® - a textured, latex-free, powder-free nitrile examination glove with an extended cuff for extra protection. FDA approved for handling chemotherapy drugs and provides excellent chemical and puncture resistance.
• Micro-Touch® Nitrile - a textured, latex-free, powder-free nitrile examination glove FDA approved for handling chemotherapy drugs now made with a softer formulation for a more comfortable fit.

In addition, the company developed three new catalogs showcasing its full line of surgical and examination gloves.

The new surgical glove catalog displays Ansell's full line of surgical glove options available for healthcare professionals. Ansell's surgical glove line offers a wide variety of choices to match every requirement of the operating theater. Included in the line-up are the company's latex-free, powder-free surgical gloves, latex powder-free surgical gloves, latex powdered surgical gloves, and specialty gloves.

Ansell's new examination glove catalog highlights its complete line of latex and latex-free, powdered and powder-free examination gloves that enable the healthcare professional to perform an unlimited scope of routine examinations and non-invasive procedures. Each glove is designed to meet a wide array of needs, and all Ansell examination gloves offer comfort and reliable barrier protection.

Both the surgical and examination glove catalogs provide product images and product descriptions including features and benefits, quality benchmarks, glove properties, and convenient ordering information.

In addition to two new catalogs, Ansell has also developed a brochure featuring its Derma Prene® family of surgical gloves. Ansell's Derma Prene line unites the best polyisoprene glove, Derma Prene PI, with the best neoprene glove, Derma Prene® Ultra for a family of exceptional latex-free gloving options. Both gloves enable the surgical team to maintain a latex-free, powder-free field while providing complementary benefits.

For more information or to order the newly available literature, please call 1.888.882.5288.

December 19, 2005

Ansell Healthcare's "Everything You Touch, We Touch" Ad Receives Kudos From Marcom Creative Awards

RED BANK, NJ -- Ansell Healthcare, a global leader in healthcare barrier protective products, has been recognized by the 2005 MarCom Creative Awards, an international competition for marketing and communication professionals. Of the 4,613 entries in the 2005 competition, Ansell received an honorable mention for its "Everything You Touch, We Touch" trade journal advertisement. Ansell has been placed amongst several prominent American and international brand names such as Ford Motor Co., Nintendo, iRobot Corp., and Coca Cola.

Lanmark Group, an Eatontown-based full-service healthcare advertising, marketing, and communications agency designed the winning advertisement, which features a healthcare professional's gloved hand reaching out to "touch" the viewer. Included in the advertisement is Ansell's logo, "Your Needs. Our Mission™" tagline, and product information highlighting Ansell's full line of powder-free surgical gloves, including the Encore®, Encore® Acclaim®, and Derma Prene® brands.

"We are proud to be recognized by MarCom," remarked Carol Carrozza, V.P. Marketing - Professional & Consumer, North America. "We wish to express that we are committed to surgical professionals and we understand what matters to them because we ask, we listen, and we respond. Lanmark helped us articulate this message accurately."

About the MarCom Creative Awards
The MarCom Creative Awards is an international competition for marketing and communication professionals involved in the concept, writing, and design of marketing and communication programs and print, visual, and audio materials. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, and freelancers.

Part of the Communicator Awards, the Mission of the MarCom Creative Awards is to honor excellence and recognize the creativity and hard work of marketing and communication professionals.

Judging for the MarCom Creative Awards is unique. Each entry is judged against itself and not directly against other entries. No lengthy essays are submitted in order to persuade the judges and all work is evaluated solely on its own quality, creativity, and resourcefulness. Judges base their decision on learned perceptions of creative excellence rather than an entrant's imaginative explanation of an entry's value.

The judges for MarCom are experienced professionals who have had projects similar to material that is submitted. The judges are cognizant of what an entrant has to work with and make their evaluations accordingly. Additional information can be found at www.marcomawards.com