What We Do - Markets Served
Market Share
Ansell competes in the U.S. medical glove market that is nearly $1.5 billion in
size. We sell to hospitals, long-term care facilities, physician offices, outpatient
surgical centers, veterinarians and dentists.
Market Growth
Ansell's product strategy is to be a "generalist" to the extent that we will offer
a glove for virtually every end user need, and to be a "specialist" to the extent
that we will be a leader in every growth market and in the development of new technologies,
products and programs.
Marketing Engineering Award
In 2000, Frost & Sullivan awarded Ansell their Marketing Engineering Award for Product
Line Strategy. This award is presented to the company that has demonstrated the
most insight into customer needs and product demands. The recipient company has
optimized its product line by leveraging products with various price, performance
and feature points required by the market.
The criteria used to determine the recipient of this award is as follows:
- Introduction of new products strategically positioned to balance the product line.
- Ability to accommodate different market segments, or different markets within an
industry, by finding different purposes for a technology.
- Enhancement of product offerings through optimization of packaging, service, delivery,
financing, and/or other value-added services.
- Strategic technology or marketing acquisitions or alliances.